Google Business Profile
Services, photos, hours and review routine.
Beauty & Wellness SEO · Kenya
Help customers choose a service, find the right branch and request an appointment. We organise treatment information and local pages around your actual services and opening hours.
For salons, spas, barbershops, gyms and wellness studios.
Treatments, salon location and appointment choices.
Your customers, your market
We plan the work around more bookings and walk-ins. We review the current site before deciding what to change.
Concrete deliverables
Your proposal identifies the pages, quantities, approvals and implementation work included.
Services, photos, hours and review routine.
Clear service and price information.
WhatsApp and booking links where customers expect them.
Connecting your social presence to your website.
From search to a next step
A sample deliverable is a Google Business Profile checklist tailored to your categories.
Ready to book
Comparing places
Checking cost
The page brief starts with treatments, salon location and appointment choices. It identifies the information your customer needs and the facts your team must supply before publication.
| Workstream | Content or website work |
|---|---|
| Google Business Profile | Services, photos, hours and review routine. |
| Service pages | Clear service and price information. |
| Booking path | WhatsApp and booking links where customers expect them. |
| Social-to-site link-up | Connecting your social presence to your website. |
The intended handoff is selected service and booking request. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.
Scope and responsibilities
The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.
Request audit · KES 15,000 View packagesContent production, implementation and ongoing SEO are scoped separately from the audit.
Ongoing SEO packages
Choose a starting scope, then discuss the pages, customers and services that matter to your business.
Small businesses & startups
Growing companies in competitive markets
Established brands scaling aggressively
National brands & large enterprises
These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.
| Compare | Starter Growth | Professional Authority | Market Leader | Enterprise Dominance |
|---|---|---|---|---|
| Price | KES 25,000 /month | KES 50,000 /month | KES 80,000 /month | KES 200,000+ /month |
| Best fit | Small businesses & startups | Growing companies in competitive markets | Established brands scaling aggressively | National brands & large enterprises |
| Content allocation | 8 extensive articles (1,000+ words) Worth KES 30,000) | 15 extensive articles (1,500+ words) | 40+ extensive articles per month | 70 extensive articles (1,500+ words each) |
| Technical work | Technical SEO fixes | Advanced technical SEO & schema markup | Advanced technical SEO & schema markup | Enterprise-level technical SEO |
| Reporting and reviews | Monthly ranking & traffic report | Bi-weekly strategy reviews | Weekly reporting & war-room calls | Bi-weekly strategy calls with your team |
| Glarify allocation | Glarify access — 3 users (Worth KES 2500) | Glarify access — 10 users | Glarify access — unlimited users | Glarify access — 30 users |
Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.
Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.
Before you enquire
Customers need to understand the service and whether your salon provides the option they want. A polished description should still answer practical booking questions.
Your practitioners approve service descriptions and care guidance. We avoid invented before-and-after results or promises about a treatment outcome.
Separate pages help when branches have different services, teams or booking arrangements. Each page needs its own accurate local information.
We review the local search opportunity without guaranteeing Maps placement. Reviews and photos should come from real customers and approved material.
We start with your actual offering: treatments, salon location and appointment choices. The plan connects relevant searches to useful pages and your existing customer process.
| Example search | What the page needs to resolve |
|---|---|
| braids salon near me | Ready to book |
| massage spa Kilimani | Comparing places |
| [salon] prices | Checking cost |
The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.
The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.
Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.
We need a contact who understands your beauty & wellness services and can approve factual content.
We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.
We agree a baseline and distinguish completed work from observed results.
A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.
Related reading
Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.
Discuss your SEO briefThe free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.
Free technical scorecard