Beauty & Wellness SEO · Kenya

Beauty & Wellness SEO in Kenya.

Help customers choose a service, find the right branch and request an appointment. We organise treatment information and local pages around your actual services and opening hours.

For salons, spas, barbershops, gyms and wellness studios.

Treatments, salon location and appointment choices.

Beauty & WellnessGoogle Business ProfileService pagesBooking path
Illustrative search journey — example queries, not measured demand or client results.

Your customers, your market

Where the search journey needs work

We plan the work around more bookings and walk-ins. We review the current site before deciding what to change.

  • Competitors appear first in Maps for nearby searches.
  • Services and prices are only on social media.
  • Booking options are unclear or broken.

Concrete deliverables

What we improve on your beauty & wellness website

Your proposal identifies the pages, quantities, approvals and implementation work included.

01

Google Business Profile

Services, photos, hours and review routine.

02

Service pages

Clear service and price information.

03

Booking path

WhatsApp and booking links where customers expect them.

04

Social-to-site link-up

Connecting your social presence to your website.

From search to a next step

A sample journey for beauty & wellness

A sample deliverable is a Google Business Profile checklist tailored to your categories.

Beauty & WellnessGoogle Business ProfileService pagesBooking path
Illustrative search journey — example queries, not measured demand or client results.
  1. 01

    braids salon near me

    Ready to book

  2. 02

    massage spa Kilimani

    Comparing places

  3. 03

    [salon] prices

    Checking cost

The page brief starts with treatments, salon location and appointment choices. It identifies the information your customer needs and the facts your team must supply before publication.

Illustrative beauty & wellness page brief
WorkstreamContent or website work
Google Business ProfileServices, photos, hours and review routine.
Service pagesClear service and price information.
Booking pathWhatsApp and booking links where customers expect them.
Social-to-site link-upConnecting your social presence to your website.

The intended handoff is selected service and booking request. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.

Scope and responsibilities

Start with your website and priorities.

The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.

Request audit · KES 15,000 View packages

Working with your team

  • Agree the services, locations and customers you want to prioritise.
  • Provide approved product or service details and an owner for factual review.
  • Confirm who will implement website changes and respond to enquiries.
  • Agree deliverables, responsibilities, fees and schedule before implementation.

Content production, implementation and ongoing SEO are scoped separately from the audit.

Ongoing SEO packages

Compare prices and included work

Choose a starting scope, then discuss the pages, customers and services that matter to your business.

01

Starter Growth

Small businesses & startups

KES 25,000/month
  • Comprehensive SEO audit (Worth KES 15K)
  • Extensive Keyword research & strategy
  • On-page SEO optimization
  • Technical SEO fixes
  • 8 extensive articles (1,000+ words) Worth KES 30,000)
  • Monthly ranking & traffic report
  • Glarify access — 3 users (Worth KES 2500)
  • WordPress Publishing
Discuss Starter Growth
02Featured plan

Professional Authority

Growing companies in competitive markets

KES 50,000/month
  • Everything in Starter Growth
  • 15 extensive articles (1,500+ words)
  • Advanced technical SEO & schema markup
  • Landing page optimization
  • Detailed competitor intelligence
  • Bi-weekly strategy reviews
  • Glarify access — 10 users
Discuss Professional Authority
03

Market Leader

Established brands scaling aggressively

KES 80,000/month
  • Everything in Professional Authority
  • 40+ extensive articles per month
  • Multi-location / multi-market SEO
  • Dedicated strategist
  • Weekly reporting & war-room calls
  • Glarify access — unlimited users
Discuss Market Leader
04

Enterprise Dominance

National brands & large enterprises

KES 200,000+/month
  • Everything in Market Leader
  • 70 extensive articles (1,500+ words each)
  • Enterprise-level technical SEO
  • International SEO capabilities
  • Digital PR & media partnerships
  • Bi-weekly strategy calls with your team
  • White papers & thought leadership content
  • Custom API integrations & reporting
  • Quarterly business reviews
  • Glarify access — 30 users
Discuss Enterprise Dominance

Compare the current scope

These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.

Current package prices and inclusions
CompareStarter GrowthProfessional AuthorityMarket LeaderEnterprise Dominance
PriceKES 25,000 /monthKES 50,000 /monthKES 80,000 /monthKES 200,000+ /month
Best fitSmall businesses & startupsGrowing companies in competitive marketsEstablished brands scaling aggressivelyNational brands & large enterprises
Content allocation8 extensive articles (1,000+ words) Worth KES 30,000)15 extensive articles (1,500+ words)40+ extensive articles per month70 extensive articles (1,500+ words each)
Technical workTechnical SEO fixesAdvanced technical SEO & schema markupAdvanced technical SEO & schema markupEnterprise-level technical SEO
Reporting and reviewsMonthly ranking & traffic reportBi-weekly strategy reviewsWeekly reporting & war-room callsBi-weekly strategy calls with your team
Glarify allocationGlarify access — 3 users (Worth KES 2500)Glarify access — 10 usersGlarify access — unlimited usersGlarify access — 30 users

Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.

Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.

Before you enquire

Questions about beauty & wellness SEO

What should a salon treatment page say before someone books?

Customers need to understand the service and whether your salon provides the option they want. A polished description should still answer practical booking questions.

  • Explain the style or treatment, relevant options and approved pricing basis.
  • State duration or preparation guidance only where your team can support it.
  • Show the branch, opening hours and existing booking route.

Your practitioners approve service descriptions and care guidance. We avoid invented before-and-after results or promises about a treatment outcome.

Do branches need separate local pages?

Separate pages help when branches have different services, teams or booking arrangements. Each page needs its own accurate local information.

  • Keep address, opening hours and contacts consistent.
  • Explain which treatments are available at that branch.
  • Connect eligible business profiles to the matching location page.

We review the local search opportunity without guaranteeing Maps placement. Reviews and photos should come from real customers and approved material.

What would a page plan for our beauty & wellness website include?

We start with your actual offering: treatments, salon location and appointment choices. The plan connects relevant searches to useful pages and your existing customer process.

Illustrative planning questions, not measured demand
Example searchWhat the page needs to resolve
braids salon near meReady to book
massage spa KilimaniComparing places
[salon] pricesChecking cost
  1. Review google business profile alongside the pages you already have.
  2. Check the handoff: selected service and booking request.
  3. Prioritise changes by commercial relevance, available facts and implementation effort.

The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.

What does the KES 15,000 audit include, and what is priced separately?

The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.

  • Technical health and the pages search engines can discover.
  • Search visibility, competing pages and gaps in your content.
  • The route from a relevant page to your existing enquiry, booking or purchase process.

Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.

What will you need from our team?

We need a contact who understands your beauty & wellness services and can approve factual content.

  • Current product or service details and your priorities.
  • Approved images, source material and any relevant policies or disclosures.
  • An owner for content review, website implementation and follow-up on enquiries.

We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.

How will we measure whether the work is helping?

We agree a baseline and distinguish completed work from observed results.

  1. Record the pages and technical changes delivered.
  2. Monitor relevant search visibility and visits using the tools available to your business.
  3. Compare enquiries, bookings or purchases with your records where tracking allows.

A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.

Related reading

Explore the work in more detail

SEO services and scope Technical SEO foundations Measuring content performance Existing case studies

Tell us what your business needs.

Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.

Discuss your SEO brief

Want a technical check first?

The free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.

Free technical scorecard