41 industry playbooks · Kenya

Search strategy built for your market.

A clinic, a hotel and a software business have different customers and decisions. Find your sector to explore deliverables, illustrative search journeys and the work to discuss in your brief.

Find your industry

Showing 41 of 41 industries

Consumer

Real Estate

Turn property searches into booked viewings.

Agents, developers, property managers and land sellers

Search strategyContent & technical SEO
Explore real estate SEO

Professional

Financial Institutions

Help customers trust and choose your products.

Banks, SACCOs, microfinance institutions and fintech lenders

Search strategyContent & technical SEO
Explore financial institutions SEO

Professional

Money Market Funds

Be the clear answer when investors compare funds.

Fund managers, unit trusts and investment platforms

Search strategyContent & technical SEO
Explore money market funds SEO

Professional

Insurance

Help people understand cover and request a quote.

Insurers, brokers and insurance agents

Search strategyContent & technical SEO
Explore insurance SEO

Public & community

Education

Help students and parents choose and apply.

Schools, colleges, universities and training institutes

Search strategyContent & technical SEO
Explore education SEO

Professional

Agency Partners

Offer SEO to clients without hiring a team.

Marketing, PR, design and web development agencies

Search strategyContent & technical SEO
Explore agency partners SEO

Consumer

E-commerce

Help shoppers find products and check out.

Multi-category online stores and marketplaces

Search strategyContent & technical SEO
Explore e-commerce SEO

Consumer

Tourism & Safaris

Reach travellers while they plan the trip.

Tour operators, safari companies and destination management firms

Search strategyContent & technical SEO
Explore tourism & safaris SEO

Consumer

Hotels & Lodges

Win more bookings directly.

Hotels, lodges, camps, guest houses and serviced apartments

Search strategyContent & technical SEO
Explore hotels & lodges SEO

Industry

Agriculture & Agribusiness

Get found by buyers and farmers.

Exporters, input suppliers, processors and agritech firms

Search strategyContent & technical SEO
Explore agriculture & agribusiness SEO

Public & community

Healthcare & Medical

Help patients find the right care.

Hospitals, clinics, laboratories and specialist practices

Search strategyContent & technical SEO
Explore healthcare & medical SEO

Public & community

Dental Clinics

Fill your appointment book from local search.

General, cosmetic and orthodontic dental practices

Search strategyContent & technical SEO
Explore dental clinics SEO

Professional

Legal Services

Be found when clients need legal help.

Law firms, advocates and legal consultants

Search strategyContent & technical SEO
Explore legal services SEO

Public & community

NGOs & Non-Profits

Help supporters find your mission.

NGOs, foundations, CBOs and social enterprises

Search strategyContent & technical SEO
Explore ngos & non-profits SEO

Industry

Logistics & Transport

Win more freight and clearing quotes.

Freight forwarders, clearing agents, couriers and transporters

Search strategyContent & technical SEO
Explore logistics & transport SEO

Industry

Construction & Engineering

Show your work to the right clients.

Contractors, architects, engineers and building suppliers

Search strategyContent & technical SEO
Explore construction & engineering SEO

Technology

Telecom & ISPs

Get found where customers want connectivity.

Internet service providers and telecom operators

Search strategyContent & technical SEO
Explore telecom & isps SEO

Consumer

Automotive

Reach drivers ready to buy or book.

Dealers, importers, garages and spare parts shops

Search strategyContent & technical SEO
Explore automotive SEO

Consumer

Beauty & Wellness

Get booked by nearby customers.

Salons, spas, barbershops, gyms and wellness studios

Search strategyContent & technical SEO
Explore beauty & wellness SEO

Consumer

Restaurants & Food

Get hungry customers through your door.

Restaurants, cafés, caterers and food delivery brands

Search strategyContent & technical SEO
Explore restaurants & food SEO

Industry

Manufacturing

Reach distributors and bulk buyers.

Manufacturers, processors and industrial suppliers

Search strategyContent & technical SEO
Explore manufacturing SEO

Consumer

Media & Entertainment

Grow an audience that finds you.

Publishers, production studios, musicians and creators

Search strategyContent & technical SEO
Explore media & entertainment SEO

Professional

Recruitment & HR

Win employers and strong candidates.

Recruitment agencies, HR consultancies and outsourcing firms

Search strategyContent & technical SEO
Explore recruitment & hr SEO

Professional

Careers Pages

Attract applicants to your own careers page.

Employers with regular hiring needs

Search strategyContent & technical SEO
Explore careers pages SEO

Technology

SaaS & Tech Startups

Turn search into trials and sign-ups.

SaaS companies, startups and software firms

Search strategyContent & technical SEO
Explore saas & tech startups SEO

Public & community

Churches & Faith Groups

Help newcomers find your community.

Churches, mosques, temples and ministries

Search strategyContent & technical SEO
Explore churches & faith groups SEO

Consumer

Cleaning Services

Get more cleaning quote requests.

Cleaning, fumigation, pest control and laundry businesses

Search strategyContent & technical SEO
Explore cleaning services SEO

Industry

Security Services

Be the trusted choice for security services.

Guarding firms, alarm response and CCTV installers

Search strategyContent & technical SEO
Explore security services SEO

Consumer

Events & Weddings

Get found while couples and teams plan.

Planners, venues, decorators, photographers and caterers

Search strategyContent & technical SEO
Explore events & weddings SEO

Technology

Web Hosting

Win customers comparing hosting plans.

Hosting providers, registrars and cloud resellers

Search strategyContent & technical SEO
Explore web hosting SEO

Consumer

Electronics Retail

Reach shoppers comparing electronics.

Electronics shops, distributors and brand stores

Search strategyContent & technical SEO
Explore electronics retail SEO

Consumer

Computer Shops

Reach buyers looking for laptops and IT gear.

Computer shops, IT suppliers and repair centres

Search strategyContent & technical SEO
Explore computer shops SEO

Consumer

Phone Shops

Reach buyers comparing phones.

Phone shops, mobile accessory and repair businesses

Search strategyContent & technical SEO
Explore phone shops SEO

Consumer

Fashion & Apparel

Help shoppers discover your collections.

Fashion brands, boutiques and online clothing stores

Search strategyContent & technical SEO
Explore fashion & apparel SEO

Consumer

Baby Products

Earn parents' trust before they buy.

Baby stores, brands and online retailers

Search strategyContent & technical SEO
Explore baby products SEO

Consumer

Furniture & Interiors

Help buyers find furniture they will love.

Furniture shops, makers and interior designers

Search strategyContent & technical SEO
Explore furniture & interiors SEO

Consumer

Moving Companies

Get more moving quote requests.

Home movers, office movers and relocation companies

Search strategyContent & technical SEO
Explore moving companies SEO

Technology

POS Systems

Reach businesses choosing a POS.

POS software and hardware providers

Search strategyContent & technical SEO
Explore pos systems SEO

Technology

CRM Tools

Reach teams searching for a better CRM.

CRM and sales software providers

Search strategyContent & technical SEO
Explore crm tools SEO

Technology

AI Tools

Help buyers understand your AI product.

AI startups and AI-powered software companies

Search strategyContent & technical SEO
Explore ai tools SEO

Technology

Website Builders

Reach people ready to build a website.

Website builder platforms and web design services

Search strategyContent & technical SEO
Explore website builders SEO

Discuss your market and scope

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