// 41 sector playbooks

Search strategy built for your market.

People do not search for a clinic the way they search for a SaaS platform or a home. Start with the sector you operate in and see the demand, decisions and trust signals that shape its search strategy.

41
industry playbooks

Built around distinct buying journeys

Local
Kenyan demand

Location and market intent included

B2B + B2C
business models

From considered sales to local visits

One
clear next move

Audit, prioritise, then execute

// Choose your market

Find the playbook closest to your buyer.

Search by sector or narrow the directory. Every page maps the buyer journey, useful content opportunities and the SEO work needed to compete.

Showing 41 of 41 industries

RE.01 · Consumer

Real Estate

Get Property Listings on Page 1

We help real estate agents, developers, and property managers rank on Google and Google Maps.

3× more listing viewsTop 3 Google Maps
View industry playbook

FI.02 · Professional

Financial Institutions

Turn Searches Into Loan Applications

Banks, SACCOs, and fintechs trust us to rank for high-value financial keywords.

200+ keywords ranked5× organic leads
View industry playbook

ED.03 · Public & community

Education

Boost Student Enrollment From Google

Schools, colleges, and universities use our SEO for courses and admissions visibility.

2× enrollment inquiriesPage 1 for courses
View industry playbook

AP.04 · Professional

Agency Partners

White-Label SEO — Scale Without Hiring

Offer world-class SEO under your brand. We do the work, you keep the client.

100% white-labelUnlimited scaling
View industry playbook

EC.05 · Consumer

E-commerce

Get Your Products Ranking on Google

We optimize online stores for Google Shopping and organic search.

4× product visibility35% more revenue
View industry playbook

TH.06 · Consumer

Tourism & Hospitality

Fill Your Rooms From Google Search

Safari companies, hotels, and tour operators — rank in every source market.

340% traffic increase12 markets targeted
View industry playbook

AG.07 · Industry

Agriculture & Agribusiness

Grow Your Farm's Digital Presence

Tea exporters, flower farms, and agritech — reach international buyers.

33% of GDP sectorExport market SEO
View industry playbook

HC.08 · Public & community

Healthcare & Medical

Patients Are Searching — Are You Visible?

Hospitals, clinics, and practitioners — YMYL-compliant SEO strategies.

77% start on GoogleE-E-A-T optimized
View industry playbook

LG.09 · Professional

Legal Services

Your Next Client Is Googling Right Now

Law firms and advocates — rank for high-intent legal searches.

+420% organic traffic+280% consultations
View industry playbook

NP.10 · Public & community

NGO & Non-Profits

Your Mission Deserves To Be Found

Attract donors, volunteers, and grant visibility through organic search.

Google Ad GrantsDonor-intent SEO
View industry playbook

LT.11 · Industry

Logistics & Transport

Move Up in Google Rankings

Freight forwarders, trucking, and clearing agents — dominate trade routes.

B2B lead generationMulti-location SEO
View industry playbook

CE.12 · Industry

Construction & Engineering

Build a Stronger Online Foundation

Contractors, architects, and building suppliers — win bigger contracts.

Project portfolio SEOGoogle Maps listings
View industry playbook

IN.13 · Professional

Insurance

Protect Your Market Position

Insurance companies and brokers — rank for high-value policy keywords.

80K+ monthly searchesIRA compliant
View industry playbook

TC.14 · Technology

Telecom & ISP

Boost Your Signal on Google Search

Telcos and ISPs — capture massive demand for data and internet services.

80K+ monthly searchesCoverage area pages
View industry playbook

AU.15 · Consumer

Automotive

Drive More Sales From Google Search

Car dealers, mechanics, and spare parts — rank where buyers search.

170K+ monthly searchesVehicle listing SEO
View industry playbook

BW.16 · Consumer

Beauty & Wellness

Look Good Online — Get Found Instantly

Salons, spas, barbershops, and gyms — shine at the top of local search.

100K+ monthly searchesReview domination
View industry playbook

RF.17 · Consumer

Restaurants & Food

Hungry Customers Are Searching Now

Restaurants, cafes, caterers — fill tables from Google's local pack.

Google Maps dominanceMenu SEO
View industry playbook

MF.18 · Industry

Manufacturing

Manufacture More Leads Online

Factories and industrial suppliers — attract distributors and bulk buyers.

B2B keyword strategyExport market SEO
View industry playbook

ME.19 · Consumer

Media & Entertainment

Your Content Deserves An Audience

Production companies, musicians, and streaming — build organic audiences.

YouTube SEOArtist brand pages
View industry playbook

RH.20 · Professional

Recruitment & HR

Recruit Better Through Google

Staffing agencies and HR consultancies — capture both sides of the market.

Google for JobsEmployer brand SEO
View industry playbook

ST.21 · Technology

SaaS & Tech Startups

Scale With Organic Growth

SaaS and tech companies — build compounding growth engines through search.

1,200% ROI-65% CAC
View industry playbook

CH.22 · Public & community

Churches & Religious Orgs

Help Seekers Find Your Church

Churches, mosques, and faith communities — grow your congregation online.

Google Maps optimizationSermon SEO
View industry playbook

CS.23 · Consumer

Cleaning Services

Clean Up Your Google Rankings

Cleaning companies, fumigation, and laundry — dominate local search.

Review powerEmergency visibility
View industry playbook

SS.24 · Industry

Security Services

Secure Your Position on Google Search

Security companies, CCTV installers — get found by those who need protection.

Service area pagesPSRA compliance
View industry playbook

EW.25 · Consumer

Events & Weddings

Make Every Search A Celebration

Event planners, wedding organizers, venues — capture every celebration.

Wedding SEOVenue optimization
View industry playbook

WH.26 · Technology

Web Hosting

Host Your Way to Page 1

Web hosting companies and domain registrars — rank for high-intent hosting searches.

45K+ monthly searchesComparison ranking
View industry playbook

EL.27 · Consumer

Electronics

Power Up Your Online Visibility

Electronics stores and distributors — rank for product and brand searches.

120K+ monthly searchesProduct listing SEO
View industry playbook

CP.28 · Consumer

Computer Shops

Upgrade Your Search Rankings

Computer shops and IT retailers — drive walk-ins and online orders from Google.

Luthuli Avenue SEOProduct catalog SEO
View industry playbook

MM.29 · Professional

Money Market Funds

Grow Your Fund's Visibility

Money market funds and investment platforms — rank for investor searches.

CMA compliantComparison ranking
View industry playbook

WB.30 · Technology

Website Builders

Build Rankings That Last

Website builder platforms — compete in the crowded SaaS space with organic growth.

Feature page SEOTemplate ranking
View industry playbook

AI.31 · Technology

AI Tools

Rank in the AI Revolution

AI and ML platforms — capture explosive search demand in the AI space.

500%+ search growthComparison SEO
View industry playbook

CR.32 · Technology

CRM Tools

Convert Searches Into Demos

CRM platforms — rank for high-intent B2B software searches.

Demo request SEOFeature comparison
View industry playbook

PS.33 · Technology

POS Systems

Ring Up More Leads From Google

POS and payment systems — rank for merchant and retailer searches.

Industry-specific pagesIntegration SEO
View industry playbook

FA.34 · Consumer

Fashion & Apparel

Style Your Search Presence

Fashion brands and boutiques — rank for trend-driven and brand searches.

Visual search SEOTrend content
View industry playbook

PH.35 · Consumer

Phone Shops

Connect With More Customers

Phone shops and mobile retailers — rank for device and accessory searches.

Device comparison SEOLocal shop ranking
View industry playbook

BP.36 · Consumer

Baby Products

Grow Your Baby Brand Online

Baby product stores — rank for parent-intent searches and product queries.

Parent trust SEOSafety content
View industry playbook

FD.37 · Consumer

Furniture & Home Decor

Furnish Your Search Rankings

Furniture stores and interior shops — rank for home and decor searches.

Visual catalog SEORoom inspiration
View industry playbook

DC.38 · Public & community

Dental Clinics

Smile Your Way to Page 1

Dental clinics and orthodontists — rank for high-intent dental searches.

YMYL compliantProcedure pages
View industry playbook

MV.39 · Industry

Moving & Relocation

Move Up in Local Search

Moving companies and relocation services — rank for urgent, high-intent searches.

Emergency rankingRoute-based SEO
View industry playbook

HT.40 · Consumer

Hotels & Lodges

Book More Direct Reservations

Hotels, lodges, and Airbnbs — reduce OTA dependency with direct booking SEO.

Direct booking SEOOTA competition
View industry playbook

CJ.41 · Professional

Careers & Job Portals

Recruit Top Talent Through Search

Job boards and career portals — rank for job seeker and employer searches.

Google for JobsEmployer brand SEO
View industry playbook

// Your next move

Do not see your exact niche? That is useful.

Tell us how your customers buy. We will map the search journey and show where a focused SEO programme can create demand.