Practice area pages
Who you help, the process and what to bring to a consultation.
Legal Services SEO · Kenya
People search for legal help when something important is at stake. We build clear practice area pages and guides that build trust before the first call.
For law firms, advocates and legal consultants.
Practice areas, jurisdiction and consultation steps.
Your customers, your market
We plan the work around more consultation requests in your chosen practice areas. We review the current site before deciding what to change.
Concrete deliverables
Your proposal identifies the pages, quantities, approvals and implementation work included.
Who you help, the process and what to bring to a consultation.
Admissions, experience and focus areas.
Plain-language explainers reviewed by your advocates.
Clear enquiry forms with confidentiality notes.
From search to a next step
A sample deliverable is a conveyancing page outline with process steps, documents and a consultation call to action.
Learning the process
Finding an advocate
Checking credibility
The page brief starts with practice areas, jurisdiction and consultation steps. It identifies the information your customer needs and the facts your team must supply before publication.
| Workstream | Content or website work |
|---|---|
| Practice area pages | Who you help, the process and what to bring to a consultation. |
| Advocate profiles | Admissions, experience and focus areas. |
| Legal guides | Plain-language explainers reviewed by your advocates. |
| Consultation path | Clear enquiry forms with confidentiality notes. |
The intended handoff is matter type and existing consultation route. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.
Scope and responsibilities
The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.
Request audit · KES 15,000 View packagesContent production, implementation and ongoing SEO are scoped separately from the audit.
Ongoing SEO packages
Choose a starting scope, then discuss the pages, customers and services that matter to your business.
Small businesses & startups
Growing companies in competitive markets
Established brands scaling aggressively
National brands & large enterprises
These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.
| Compare | Starter Growth | Professional Authority | Market Leader | Enterprise Dominance |
|---|---|---|---|---|
| Price | KES 25,000 /month | KES 50,000 /month | KES 80,000 /month | KES 200,000+ /month |
| Best fit | Small businesses & startups | Growing companies in competitive markets | Established brands scaling aggressively | National brands & large enterprises |
| Content allocation | 8 extensive articles (1,000+ words) Worth KES 30,000) | 15 extensive articles (1,500+ words) | 40+ extensive articles per month | 70 extensive articles (1,500+ words each) |
| Technical work | Technical SEO fixes | Advanced technical SEO & schema markup | Advanced technical SEO & schema markup | Enterprise-level technical SEO |
| Reporting and reviews | Monthly ranking & traffic report | Bi-weekly strategy reviews | Weekly reporting & war-room calls | Bi-weekly strategy calls with your team |
| Glarify allocation | Glarify access — 3 users (Worth KES 2500) | Glarify access — 10 users | Glarify access — unlimited users | Glarify access — 30 users |
Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.
Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.
Before you enquire
A guide should explain a process and its limits in language a prospective client can understand. It should also show when the reader needs advice about their own circumstances.
Your legal reviewer approves the guidance. We do not promise a court outcome or turn a general article into personalised legal advice.
Use separate pages when the services and client questions differ. A prospective property client should not have to interpret a general list covering every kind of legal work.
The page plan follows the firm's actual capacity and priorities. Confidential intake and case management stay with your existing systems.
We start with your actual offering: practice areas, jurisdiction and consultation steps. The plan connects relevant searches to useful pages and your existing customer process.
| Example search | What the page needs to resolve |
|---|---|
| land transfer process Kenya | Learning the process |
| divorce lawyer Nairobi | Finding an advocate |
| [firm] advocates | Checking credibility |
The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.
The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.
Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.
We need a contact who understands your legal services services and can approve factual content.
We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.
We agree a baseline and distinguish completed work from observed results.
A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.
Related reading
Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.
Discuss your SEO briefThe free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.
Free technical scorecard