SEO strategy and research
Decide which searches and pages deserve your budget.
What you receive
- Search-to-page map organised by customer intent
- Competitor and content-gap review
- Prioritised plan for pages to improve, create or combine
Your team’s part
Share the services, locations and customers you want to prioritise, plus access to existing search data where available.
Scope to agree
Research and planning are agreed for the website and markets in scope. Writing and development are separate unless included.
Technical SEO
Find obstacles that prevent useful pages being discovered, understood or used.
What you receive
- URL-level findings with evidence and impact
- Indexing, canonical, redirect and internal-link recommendations
- Performance and template backlog with verification steps
Your team’s part
Provide authorised platform access or a developer who can implement the agreed changes.
Scope to agree
We distinguish diagnosis from implementation. Platform limits and development outside the selected package are identified before work starts.
Content and service-page copy
Answer the questions customers need to resolve before they enquire.
What you receive
- Page briefs tied to audience and search intent
- Agreed service pages, guides or updates
- Internal-link recommendations and factual review checklist
Your team’s part
Supply current prices, service details and subject-matter approvals. Your qualified reviewers approve specialist claims.
Scope to agree
Article quantities and length follow the selected package. Images, specialist review and publishing responsibilities are agreed explicitly.
Local SEO and Google Business Profile
Make your offer, location and contact details clear for nearby customers.
What you receive
- Review of eligible business-profile information
- Location and service-page recommendations
- Consistent contact details and review-request guidance
Your team’s part
Confirm the real location, services, opening hours and business eligibility. Retain ownership of your profile.
Scope to agree
Work depends on eligibility and authorised access. We do not create fictitious locations or promise map-pack placement.
E-commerce SEO
Help shoppers move from a category search to a product they can assess and buy.
What you receive
- Category, product and filter URL review
- Product-content and accurate structured-data recommendations
- Stock-status, internal-link and checkout measurement plan
Your team’s part
Maintain product facts, stock, prices and delivery terms, and nominate a developer for store changes.
Scope to agree
Catalogue size, templates, feeds and implementation are agreed before starting. Search visibility does not guarantee purchases.
Link research and digital PR
Identify relevant publications and useful work that others have a reason to reference.
What you receive
- Review of existing referring pages and link opportunities
- Research or project-story briefs with source records
- Outreach priorities and reclaimed-link recommendations
Your team’s part
Approve public project details and supply evidence, experts or original material that can be cited.
Scope to agree
Placement decisions belong to publishers. We do not guarantee link counts or treat an authority score as a Google rating.