SEO for property agencies and developers in Kenya.
Help buyers find your properties through neighbourhood pages, better listings and local search. We improve the route from a property search to a viewing enquiry.
Illustrative search-to-enquiry journey
Your properties, your market
Help buyers find the properties you actually market.
Someone searching for an apartment in Kilimani needs different information from someone looking for an agent to manage a rental in Westlands. If both arrive on a broad homepage, they still have to find the property, service or location they came for.
We research the searches that match your stock and services, then decide which need a listing collection, a project page, a neighbourhood guide or an agency service page. That gives the content a purpose and helps you avoid building pages for areas where you have little to offer.
Real estate SEO services
What we improve on your property website
Search research and neighbourhood pages
We map relevant searches by area, property type and intent, then compare them with your existing pages.
A location page should bring together current properties and practical information about the area. Where budget matters, any price information needs a dated source or current inventory rather than an unsupported market average.
What you receive
A prioritised search-to-page plan showing which pages to improve, create or combine, and how they connect to your listings.
Listing and development pages
We review whether each page gives someone enough information to enquire: location, price or pricing basis, unit details, availability, property reference and a relevant contact route.
For developments, the page may also need floor plans, construction updates and approved project information. Your team supplies and approves the property facts; we organise and write the agreed content around them.
What you receive
Page recommendations or revised copy for the listings and projects included in your scope, with missing information identified for your team.
Technical SEO for changing inventory
Property sites can generate many URLs when visitors combine location, price and bedroom filters. We review which pages Google can discover and which variations add no distinct search value.
We also check listing links, mobile performance, canonical signals and the handling of sold, let or withdrawn properties.
What you receive
A prioritised technical backlog with affected URLs, the reason for each recommendation and the implementation work required.
Enquiries your team can follow up
Someone who has chosen a property should not have to describe it again in a generic contact form. We review how listing and project pages connect to your existing enquiry channels, what context reaches the sales team and where the mobile journey becomes difficult.
Reporting should distinguish a contact action from a submitted enquiry and, where your records allow, a booked viewing.
What you receive
Recommendations for enquiry forms and contact links, plus a measurement plan using the tools already available on your website.
A sample page plan
From a Kilimani search to a property enquiry
A general “Properties” page mixes rentals and sales across several areas. Our starting question is whether a dedicated Kilimani sales page would serve a distinct search need and have enough current inventory to support it.
01
Kilimani apartments for sale
A location page with relevant stock and area information.
02
A complete property page
Unit details, floor plan, availability and a property reference.
03
An enquiry about that property
The reference reaches your team with the buyer’s enquiry.
Illustrative page plan — sample work, not a client result or an enquiry forecast.
The location page groups relevant apartments and links to each listing.
Each listing gives buyers the unit details, current availability and property reference before offering a viewing enquiry.
The enquiry carries that reference so your team can respond about the right apartment.
Different property businesses need different priorities.
Agencies selling and letting property
Organise current inventory by the areas and property types you serve.
Make it easy to move from an area page to an individual property and handle unavailable listings consistently.
Developers marketing a project
Give each development a coherent page with unit options, floor plans, approved project details and updates.
Connect it to relevant location content.
If you serve overseas buyers, explain the remote viewing and enquiry arrangements you actually offer.
Property managers seeking landlords
Explain your management services, coverage and enquiry process on dedicated service pages.
A landlord comparing management firms should not have to work through a tenant-facing listings catalogue.
The comprehensive SEO audit
Start with a review of your current website.
The comprehensive SEO audit costs KES 15,000. It reviews technical issues, search visibility, content gaps, competitors, your eligible Google Business Profile and the enquiry journey, with a prioritised action plan.
We examine how your location, listing and project pages work together and where the next improvements should go. We confirm the audit scope before work begins. Content production, development work and ongoing SEO are priced separately.
Working with your team
Your team provides current property details, approved images and project information, and a contact who can review factual content. Website changes and publishing responsibilities are included in the implementation scope before the work starts.
Ongoing SEO packages
Compare prices and included work
Choose a starting scope, then discuss how the work applies to your locations, listings and developments.
01
Starter Growth
Small businesses & startups
KES 25,000/month
Comprehensive SEO audit (Worth KES 15K)
Extensive Keyword research & strategy
On-page SEO optimization
Technical SEO fixes
8 extensive articles (1,000+ words) Worth KES 30,000)
These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.
Current package prices and inclusions
Compare
Starter Growth
Professional Authority
Market Leader
Enterprise Dominance
Price
KES 25,000 /month
KES 50,000 /month
KES 80,000 /month
KES 200,000+ /month
Best fit
Small businesses & startups
Growing companies in competitive markets
Established brands scaling aggressively
National brands & large enterprises
Content allocation
8 extensive articles (1,000+ words) Worth KES 30,000)
15 extensive articles (1,500+ words)
40+ extensive articles per month
70 extensive articles (1,500+ words each)
Technical work
Technical SEO fixes
Advanced technical SEO & schema markup
Advanced technical SEO & schema markup
Enterprise-level technical SEO
Reporting and reviews
Monthly ranking & traffic report
Bi-weekly strategy reviews
Weekly reporting & war-room calls
Bi-weekly strategy calls with your team
Glarify allocation
Glarify access — 3 users (Worth KES 2500)
Glarify access — 10 users
Glarify access — unlimited users
Glarify access — 30 users
Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.
Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.
Before you enquire
Questions about SEO for your property business
Can our website compete with BuyRentKenya and other property portals?
Portals can appear for broad searches and very specific ones, so we would not promise to outrank them.
We look for searches where your inventory, local knowledge or services give you something worthwhile to offer:
Location pages with current listings.
Detailed pages for individual developments.
Service pages for property management and landlord enquiries.
Your portal listings can continue alongside your website. The aim is to build a direct route to your agency where the search opportunity supports it.
Which areas and property types should we target first?
Start with what you actually market and where an enquiry would be commercially useful. We prioritise pages by:
Your current inventory, service areas and business priorities.
Search demand and the pages already ranking.
The information and stock you can provide to support each page.
An agency with a small apartment portfolio may need a focused collection page first. A property manager may need landlord service pages. We make those choices explicit rather than creating a page for every suburb.
Do you work on Google Maps as well as the website?
We review an eligible Google Business Profile as part of the local search opportunity, alongside the website. The relevant profile is for your agency or an eligible sales or leasing office.
A vacant apartment or property for sale does not qualify for its own profile simply because it is listed on your site. We check business details, website links and consistency with the areas you serve, then include any ongoing profile work in the agreed scope.
Maps placement is not guaranteed.
What happens when a property is sold, let or withdrawn?
The decision depends on whether the page still serves a purpose.
Options for sold, let or withdrawn listings
Page situation
Possible treatment
Still has useful project information
Keep it with an accurate status and relevant alternatives.
Has a genuinely equivalent replacement
Consider a redirect to that replacement.
No ongoing value or suitable replacement
Consider removing it.
We also review internal links, listing templates and the sitemap. Redirecting every unavailable property to the homepage is not a useful blanket policy.
Do we need to rewrite listings that also appear on portals?
Publishing on more than one site does not by itself mean your website has a duplicate-content penalty. We first check whether your own pages can be crawled and indexed, then look at what they offer a buyer.
Repeating a brief portal description may leave important questions unanswered. Current unit details, approved floor plans, availability, local context and a property-specific enquiry route can make your page more helpful.
We prioritise commercially important pages rather than rewriting every description just to change the wording.
How long does real estate SEO take, and should we keep advertising?
Allow for a sustained programme rather than expecting a new page to produce enquiries immediately. The starting condition of the website, competition, content and implementation pace all affect progress.
We establish a baseline and report on work completed, relevant search visibility and enquiry signals. If a development has an immediate launch deadline, SEO alone may not address that timing.
Existing advertising can remain part of your marketing plan; paid campaign work would need its own scope. We do not guarantee rankings or a date for sales.
What does the KES 15,000 audit include, and is ongoing work included?
The KES 15,000 audit reviews your site and provides a prioritised action plan. It covers:
Technical health and search visibility.
Content gaps and competitor comparisons.
Local profile opportunities and the enquiry journey.
For a property business, we consider the location and listing structure and important project pages within the confirmed scope.
The fee is for the audit. Content production, implementation and ongoing SEO are priced separately. The free technical scorecard is a narrower, self-serve check of one page.
How will we know whether SEO is bringing useful property enquiries?
Rankings and visits help explain visibility, but they do not establish that a buyer booked a viewing. We agree which existing website actions can be measured and separate submitted enquiries from contact-link clicks.
Where your sales records support it, the team can identify the property, area and outcome of an enquiry, such as a viewing booking. This helps judge whether the pages attract the right audience.
A sale also depends on availability, pricing and follow-up, so we would not attribute every transaction to SEO.
How should we market property to buyers living outside Kenya?
A remote buyer needs enough approved information to decide whether to arrange a conversation or viewing. Start with the project facts your team can maintain, rather than broad investment promises.
Show the location, unit options, availability and dated construction updates.
Explain the remote viewing arrangements and named contact you actually offer.
Link to your approved purchase-process information and identify questions requiring independent professional advice.
We organise the content and enquiry route. Your team approves project, ownership and payment information; SEO does not verify a title or guarantee an investment.
Do neighbourhood guides still help if we only have a few listings?
A guide is useful when you have local knowledge and relevant inventory or a service to connect it to. A thin page for every suburb usually creates more maintenance than value.
Prioritise areas where you currently sell, let or manage property.
Connect practical area information to available listings or landlord services.
Review a page when inventory changes instead of leaving empty collections online indefinitely.
The page plan can start with one area and expand when there is enough useful information to support another.
Tell us what your agency or development needs.
Share your website and the locations, properties or services you want to market. We’ll reply within one working day to discuss the scope and whether an audit is the right starting point.