E-commerce SEO in Kenya.

The choice depends on what someone is trying to buy and the range you can offer. A category supports comparison; a product page resolves the questions about a specific item.

• Prioritise stocked categories with a distinct buying purpose.
• Give important products accurate variants, availability and fulfilment information.
• Connect guides to relevant products instead of publishing advice with no route to the range.

The audit identifies which pages to improve first. Product feeds, catalogue maintenance and checkout development are included only where agreed in the implementation scope.

Temporary unavailability and permanent discontinuation need different treatment. A useful page should tell shoppers what has changed rather than silently taking them to an unrelated product.

• Keep a temporarily unavailable product accurate and show restock information only if known.
• Consider a clearly labelled equivalent when a discontinued item has a suitable replacement.
• Update category links and sitemap rules when a page is removed.

We agree these rules around your catalogue and platform. A redirect is appropriate only when the destination serves the original shopper's need.

We compare the searches you want to serve with your current stock and site structure. Category pages help people compare a range; product pages answer questions about one item.

The priorities depend on inventory, search opportunities and implementation effort. We do not create empty categories just to target keywords.

We start with your actual offering: available categories, product decisions and checkout. The plan connects relevant searches to useful pages and your existing customer process.

1. Review category architecture alongside the pages you already have.
2. Check the handoff: product, variant and existing checkout route.
3. Prioritise changes by commercial relevance, available facts and implementation effort.

The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.

The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.

• Technical health and the pages search engines can discover.
• Search visibility, competing pages and gaps in your content.
• The route from a relevant page to your existing enquiry, booking or purchase process.

Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.

We need a contact who understands your e-commerce services and can approve factual content.

• Current product or service details and your priorities.
• Approved images, source material and any relevant policies or disclosures.
• An owner for content review, website implementation and follow-up on enquiries.

We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.

We agree a baseline and distinguish completed work from observed results.

1. Record the pages and technical changes delivered.
2. Monitor relevant search visibility and visits using the tools available to your business.
3. Compare enquiries, bookings or purchases with your records where tracking allows.

A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.