Education SEO · Kenya

Education SEO in Kenya.

Families compare fees, curricula, location and results. Students compare courses and entry requirements. We make each programme easy to find and evaluate.

For schools, colleges, universities and training institutes.

Admissions decisions and current school information.

EducationCourse and programme pagesAdmissions contentCampus visibility
Illustrative search journey — example queries, not measured demand or client results.

Your customers, your market

Where the search journey needs work

We plan the work around more admissions and course enquiries during intake periods. We review the current site before deciding what to change.

  • Course information is often in PDFs that search engines and parents struggle with.
  • Intake periods create short windows where visibility matters most.
  • Fees, curriculum (CBC, IGCSE, KCSE) and entry requirements are hard to find.

Concrete deliverables

What we improve on your education website

Your proposal identifies the pages, quantities, approvals and implementation work included.

01

Course and programme pages

One indexable page per course with requirements, duration and fees context.

02

Admissions content

Intake calendars, application steps and FAQs.

03

Campus visibility

Google Business Profiles and location pages for each campus.

04

Intake planning

A content calendar timed to your admissions cycle.

From search to a next step

A sample journey for education

A sample deliverable is a course page template with requirements, intake dates and an enquiry call to action.

EducationCourse and programme pagesAdmissions contentCampus visibility
Illustrative search journey — example queries, not measured demand or client results.
  1. 01

    CBC schools in Karen

    Shortlisting schools

  2. 02

    diploma in nursing requirements

    Checking eligibility

  3. 03

    [college] intake dates

    Ready to apply

The page brief starts with admissions decisions and current school information. It identifies the information your customer needs and the facts your team must supply before publication.

Illustrative education page brief
WorkstreamContent or website work
Course and programme pagesOne indexable page per course with requirements, duration and fees context.
Admissions contentIntake calendars, application steps and FAQs.
Campus visibilityGoogle Business Profiles and location pages for each campus.
Intake planningA content calendar timed to your admissions cycle.

The intended handoff is campus, programme and admissions enquiry. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.

Scope and responsibilities

Start with your website and priorities.

The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.

Request audit · KES 15,000 View packages

Working with your team

  • Agree the services, locations and customers you want to prioritise.
  • Provide approved product or service details and an owner for factual review.
  • Confirm who will implement website changes and respond to enquiries.
  • Agree deliverables, responsibilities, fees and schedule before implementation.

Content production, implementation and ongoing SEO are scoped separately from the audit.

Ongoing SEO packages

Compare prices and included work

Choose a starting scope, then discuss the pages, customers and services that matter to your business.

01

Starter Growth

Small businesses & startups

KES 25,000/month
  • Comprehensive SEO audit (Worth KES 15K)
  • Extensive Keyword research & strategy
  • On-page SEO optimization
  • Technical SEO fixes
  • 8 extensive articles (1,000+ words) Worth KES 30,000)
  • Monthly ranking & traffic report
  • Glarify access — 3 users (Worth KES 2500)
  • WordPress Publishing
Discuss Starter Growth
02Featured plan

Professional Authority

Growing companies in competitive markets

KES 50,000/month
  • Everything in Starter Growth
  • 15 extensive articles (1,500+ words)
  • Advanced technical SEO & schema markup
  • Landing page optimization
  • Detailed competitor intelligence
  • Bi-weekly strategy reviews
  • Glarify access — 10 users
Discuss Professional Authority
03

Market Leader

Established brands scaling aggressively

KES 80,000/month
  • Everything in Professional Authority
  • 40+ extensive articles per month
  • Multi-location / multi-market SEO
  • Dedicated strategist
  • Weekly reporting & war-room calls
  • Glarify access — unlimited users
Discuss Market Leader
04

Enterprise Dominance

National brands & large enterprises

KES 200,000+/month
  • Everything in Market Leader
  • 70 extensive articles (1,500+ words each)
  • Enterprise-level technical SEO
  • International SEO capabilities
  • Digital PR & media partnerships
  • Bi-weekly strategy calls with your team
  • White papers & thought leadership content
  • Custom API integrations & reporting
  • Quarterly business reviews
  • Glarify access — 30 users
Discuss Enterprise Dominance

Compare the current scope

These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.

Current package prices and inclusions
CompareStarter GrowthProfessional AuthorityMarket LeaderEnterprise Dominance
PriceKES 25,000 /monthKES 50,000 /monthKES 80,000 /monthKES 200,000+ /month
Best fitSmall businesses & startupsGrowing companies in competitive marketsEstablished brands scaling aggressivelyNational brands & large enterprises
Content allocation8 extensive articles (1,000+ words) Worth KES 30,000)15 extensive articles (1,500+ words)40+ extensive articles per month70 extensive articles (1,500+ words each)
Technical workTechnical SEO fixesAdvanced technical SEO & schema markupAdvanced technical SEO & schema markupEnterprise-level technical SEO
Reporting and reviewsMonthly ranking & traffic reportBi-weekly strategy reviewsWeekly reporting & war-room callsBi-weekly strategy calls with your team
Glarify allocationGlarify access — 3 users (Worth KES 2500)Glarify access — 10 usersGlarify access — unlimited usersGlarify access — 30 users

Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.

Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.

Before you enquire

Questions about education SEO

What should parents find on a school admissions page?

Parents are comparing more than a curriculum name. The admissions page should explain whether your school is a practical fit and how to arrange the next step.

  • Show the age groups, curriculum and campus location you actually offer.
  • Explain application steps, required documents and current fee information or how to request it.
  • Describe visits, transport, boarding and learning support only where these are available.

Your admissions team approves dates, fees and availability. We connect the page to the existing admissions process rather than promising placement.

How do you handle separate campuses and different programmes?

Use separate pages when a campus or programme has distinct information a parent or applicant needs. Repeating the same text with a changed location name makes comparison difficult.

  • Give each campus its own location, facilities and relevant contacts.
  • Explain programme entry requirements and the learning pathway.
  • Link shared policies once and maintain campus-specific dates and fees separately.

We agree which pages merit their own scope. Your team supplies approved programme information and reviews changes before publication.

What would a page plan for our education website include?

We start with your actual offering: admissions decisions and current school information. The plan connects relevant searches to useful pages and your existing customer process.

Illustrative planning questions, not measured demand
Example searchWhat the page needs to resolve
CBC schools in KarenShortlisting schools
diploma in nursing requirementsChecking eligibility
[college] intake datesReady to apply
  1. Review course and programme pages alongside the pages you already have.
  2. Check the handoff: campus, programme and admissions enquiry.
  3. Prioritise changes by commercial relevance, available facts and implementation effort.

The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.

What does the KES 15,000 audit include, and what is priced separately?

The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.

  • Technical health and the pages search engines can discover.
  • Search visibility, competing pages and gaps in your content.
  • The route from a relevant page to your existing enquiry, booking or purchase process.

Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.

What will you need from our team?

We need a contact who understands your education services and can approve factual content.

  • Current product or service details and your priorities.
  • Approved images, source material and any relevant policies or disclosures.
  • An owner for content review, website implementation and follow-up on enquiries.

We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.

How will we measure whether the work is helping?

We agree a baseline and distinguish completed work from observed results.

  1. Record the pages and technical changes delivered.
  2. Monitor relevant search visibility and visits using the tools available to your business.
  3. Compare enquiries, bookings or purchases with your records where tracking allows.

A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.

Related reading

Explore the work in more detail

SEO services and scope Technical SEO foundations Measuring content performance Existing case studies

Tell us what your business needs.

Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.

Discuss your SEO brief

Want a technical check first?

The free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.

Free technical scorecard