Insurance SEO in Kenya.

A visitor should be able to understand what the cover is intended to do and which details affect a quote. A list of benefits alone often leaves the important questions unanswered.

• Describe covered events and link to approved exclusions and policy wording.
• Explain excesses, limits and eligibility where they are relevant.
• Show the documents or information needed for a quote and the separate claims contact.

We structure content from your approved policy material. Final terms remain those in the policy and quotation, not an SEO summary.

Keep the routes connected but clearly labelled. An existing policyholder making a claim should not be sent through a new-business lead form.

• Give claims guidance its own visible contact and document checklist.
• Link a product page to the matching claims guidance and policy documents.
• Keep quote buttons specific to the cover being considered.

We review the website handoff to your existing sales and claims channels. We do not replace claims handling or promise a settlement outcome.

People comparing products need clear, current information before they enquire. The content brief identifies missing facts for your product team to supply.

• Who the product is intended for and the eligibility or opening requirements.
• Current fees, minimum amounts and access or withdrawal arrangements, where relevant.
• Dated performance information, its source and the risk disclosures your reviewer approves.

Your authorised reviewer approves product facts and disclosures before publication. SEO work does not certify compliance or guarantee a financial outcome.

We start with your actual offering: cover, exclusions and the quote process. The plan connects relevant searches to useful pages and your existing customer process.

1. Review policy page templates alongside the pages you already have.
2. Check the handoff: cover type and relevant quote request.
3. Prioritise changes by commercial relevance, available facts and implementation effort.

The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.

The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.

• Technical health and the pages search engines can discover.
• Search visibility, competing pages and gaps in your content.
• The route from a relevant page to your existing enquiry, booking or purchase process.

Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.

We need a contact who understands your insurance services and can approve factual content.

• Current product or service details and your priorities.
• Approved images, source material and any relevant policies or disclosures.
• An owner for content review, website implementation and follow-up on enquiries.

We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.

We agree a baseline and distinguish completed work from observed results.

1. Record the pages and technical changes delivered.
2. Monitor relevant search visibility and visits using the tools available to your business.
3. Compare enquiries, bookings or purchases with your records where tracking allows.

A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.