Recruitment & HR SEO · Kenya

Recruitment & HR SEO in Kenya.

Agencies sell to employers and recruit from candidates. We build separate paths for both, with job posting structure that search engines understand.

For recruitment agencies, hr consultancies and outsourcing firms.

Employer briefs and separate candidate applications.

Employer briefRole → candidate route
Illustrative search journey — example queries, not measured demand or client results.

Your customers, your market

Where the search journey needs work

We plan the work around more employer enquiries and better candidate applications. We review the current site before deciding what to change.

  • Employer services are overshadowed by job listings.
  • Job posts lack structured data and expire badly.
  • Job boards can compete with recruitment sites for candidate searches.

Concrete deliverables

What we improve on your recruitment & hr website

Your proposal identifies the pages, quantities, approvals and implementation work included.

01

Employer service pages

Recruitment, outsourcing and HR consulting services explained.

02

Job posting structure

JobPosting data and expiry handling.

03

Sector hiring guides

Content for the industries you recruit in.

04

Two enquiry paths

Separate employer and candidate journeys.

From search to a next step

A sample journey for recruitment & hr

A sample deliverable is an employer service page outline with process, timelines and an enquiry form.

Employer briefRole → candidate route
Illustrative search journey — example queries, not measured demand or client results.
  1. 01

    recruitment agencies in Nairobi

    Employer hiring

  2. 02

    HR outsourcing Kenya

    Comparing services

  3. 03

    accountant jobs Nairobi

    Candidate searching

The page brief starts with employer briefs and separate candidate applications. It identifies the information your customer needs and the facts your team must supply before publication.

Illustrative recruitment & hr page brief
WorkstreamContent or website work
Employer service pagesRecruitment, outsourcing and HR consulting services explained.
Job posting structureJobPosting data and expiry handling.
Sector hiring guidesContent for the industries you recruit in.
Two enquiry pathsSeparate employer and candidate journeys.

The intended handoff is hiring brief or vacancy-specific application. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.

Scope and responsibilities

Start with your website and priorities.

The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.

Request audit · KES 15,000 View packages

Working with your team

  • Agree the services, locations and customers you want to prioritise.
  • Provide approved product or service details and an owner for factual review.
  • Confirm who will implement website changes and respond to enquiries.
  • Agree deliverables, responsibilities, fees and schedule before implementation.

Content production, implementation and ongoing SEO are scoped separately from the audit.

Ongoing SEO packages

Compare prices and included work

Choose a starting scope, then discuss the pages, customers and services that matter to your business.

01

Starter Growth

Small businesses & startups

KES 25,000/month
  • Comprehensive SEO audit (Worth KES 15K)
  • Extensive Keyword research & strategy
  • On-page SEO optimization
  • Technical SEO fixes
  • 8 extensive articles (1,000+ words) Worth KES 30,000)
  • Monthly ranking & traffic report
  • Glarify access — 3 users (Worth KES 2500)
  • WordPress Publishing
Discuss Starter Growth
02Featured plan

Professional Authority

Growing companies in competitive markets

KES 50,000/month
  • Everything in Starter Growth
  • 15 extensive articles (1,500+ words)
  • Advanced technical SEO & schema markup
  • Landing page optimization
  • Detailed competitor intelligence
  • Bi-weekly strategy reviews
  • Glarify access — 10 users
Discuss Professional Authority
03

Market Leader

Established brands scaling aggressively

KES 80,000/month
  • Everything in Professional Authority
  • 40+ extensive articles per month
  • Multi-location / multi-market SEO
  • Dedicated strategist
  • Weekly reporting & war-room calls
  • Glarify access — unlimited users
Discuss Market Leader
04

Enterprise Dominance

National brands & large enterprises

KES 200,000+/month
  • Everything in Market Leader
  • 70 extensive articles (1,500+ words each)
  • Enterprise-level technical SEO
  • International SEO capabilities
  • Digital PR & media partnerships
  • Bi-weekly strategy calls with your team
  • White papers & thought leadership content
  • Custom API integrations & reporting
  • Quarterly business reviews
  • Glarify access — 30 users
Discuss Enterprise Dominance

Compare the current scope

These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.

Current package prices and inclusions
CompareStarter GrowthProfessional AuthorityMarket LeaderEnterprise Dominance
PriceKES 25,000 /monthKES 50,000 /monthKES 80,000 /monthKES 200,000+ /month
Best fitSmall businesses & startupsGrowing companies in competitive marketsEstablished brands scaling aggressivelyNational brands & large enterprises
Content allocation8 extensive articles (1,000+ words) Worth KES 30,000)15 extensive articles (1,500+ words)40+ extensive articles per month70 extensive articles (1,500+ words each)
Technical workTechnical SEO fixesAdvanced technical SEO & schema markupAdvanced technical SEO & schema markupEnterprise-level technical SEO
Reporting and reviewsMonthly ranking & traffic reportBi-weekly strategy reviewsWeekly reporting & war-room callsBi-weekly strategy calls with your team
Glarify allocationGlarify access — 3 users (Worth KES 2500)Glarify access — 10 usersGlarify access — unlimited usersGlarify access — 30 users

Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.

Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.

Before you enquire

Questions about recruitment & hr SEO

How should a recruitment agency handle CV enquiries from search?

Candidate searches can be useful, but they should not overwhelm the employer enquiry route. Make the difference visible on the service and vacancy pages.

  • Give candidates the actual CV submission or vacancy application process.
  • Give employers a hiring brief route and an explanation of your recruitment service.
  • Clarify whether a general CV submission relates to an advertised role.

We do not imply that submitting a CV guarantees an interview or placement. Screening, candidate consent and recruitment decisions remain with your team.

What should an employer-facing recruitment service page include?

An employer needs to know what the agency handles and how the engagement works. Broad claims about finding the best talent need a concrete process behind them.

  • Explain the roles, sectors and locations you actually recruit for.
  • Describe the agreed stages from brief to shortlist and client decision.
  • Show how fees and any service commitments are confirmed.

Your team approves the process and terms. We preserve established commitments but do not borrow another agency's replacement guarantee or turnaround promise.

Should employer enquiries and candidate applications use the same pages?

Employers evaluating a recruitment partner and candidates looking for a vacancy have different questions. We plan separate routes for each audience.

  • Explain the service or role, location and requirements using approved information.
  • Keep vacancy status current and agree how closed roles are handled.
  • Send applicants and employers to the appropriate existing contact or application process.

Application-system changes and candidate screening remain outside SEO scope unless separately agreed.

What would a page plan for our recruitment & hr website include?

We start with your actual offering: employer briefs and separate candidate applications. The plan connects relevant searches to useful pages and your existing customer process.

Illustrative planning questions, not measured demand
Example searchWhat the page needs to resolve
recruitment agencies in NairobiEmployer hiring
HR outsourcing KenyaComparing services
accountant jobs NairobiCandidate searching
  1. Review employer service pages alongside the pages you already have.
  2. Check the handoff: hiring brief or vacancy-specific application.
  3. Prioritise changes by commercial relevance, available facts and implementation effort.

The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.

What does the KES 15,000 audit include, and what is priced separately?

The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.

  • Technical health and the pages search engines can discover.
  • Search visibility, competing pages and gaps in your content.
  • The route from a relevant page to your existing enquiry, booking or purchase process.

Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.

What will you need from our team?

We need a contact who understands your recruitment & hr services and can approve factual content.

  • Current product or service details and your priorities.
  • Approved images, source material and any relevant policies or disclosures.
  • An owner for content review, website implementation and follow-up on enquiries.

We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.

How will we measure whether the work is helping?

We agree a baseline and distinguish completed work from observed results.

  1. Record the pages and technical changes delivered.
  2. Monitor relevant search visibility and visits using the tools available to your business.
  3. Compare enquiries, bookings or purchases with your records where tracking allows.

A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.

Related reading

Explore the work in more detail

SEO services and scope Technical SEO foundations Measuring content performance Existing case studies

For employers improving their own careers pages. Careers Pages SEO

Tell us what your business needs.

Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.

Discuss your SEO brief

Want a technical check first?

The free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.

Free technical scorecard