Employer service pages
Recruitment, outsourcing and HR consulting services explained.
Recruitment & HR SEO · Kenya
Agencies sell to employers and recruit from candidates. We build separate paths for both, with job posting structure that search engines understand.
For recruitment agencies, hr consultancies and outsourcing firms.
Employer briefs and separate candidate applications.
Your customers, your market
We plan the work around more employer enquiries and better candidate applications. We review the current site before deciding what to change.
Concrete deliverables
Your proposal identifies the pages, quantities, approvals and implementation work included.
Recruitment, outsourcing and HR consulting services explained.
JobPosting data and expiry handling.
Content for the industries you recruit in.
Separate employer and candidate journeys.
From search to a next step
A sample deliverable is an employer service page outline with process, timelines and an enquiry form.
Employer hiring
Comparing services
Candidate searching
The page brief starts with employer briefs and separate candidate applications. It identifies the information your customer needs and the facts your team must supply before publication.
| Workstream | Content or website work |
|---|---|
| Employer service pages | Recruitment, outsourcing and HR consulting services explained. |
| Job posting structure | JobPosting data and expiry handling. |
| Sector hiring guides | Content for the industries you recruit in. |
| Two enquiry paths | Separate employer and candidate journeys. |
The intended handoff is hiring brief or vacancy-specific application. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.
Scope and responsibilities
The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.
Request audit · KES 15,000 View packagesContent production, implementation and ongoing SEO are scoped separately from the audit.
Ongoing SEO packages
Choose a starting scope, then discuss the pages, customers and services that matter to your business.
Small businesses & startups
Growing companies in competitive markets
Established brands scaling aggressively
National brands & large enterprises
These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.
| Compare | Starter Growth | Professional Authority | Market Leader | Enterprise Dominance |
|---|---|---|---|---|
| Price | KES 25,000 /month | KES 50,000 /month | KES 80,000 /month | KES 200,000+ /month |
| Best fit | Small businesses & startups | Growing companies in competitive markets | Established brands scaling aggressively | National brands & large enterprises |
| Content allocation | 8 extensive articles (1,000+ words) Worth KES 30,000) | 15 extensive articles (1,500+ words) | 40+ extensive articles per month | 70 extensive articles (1,500+ words each) |
| Technical work | Technical SEO fixes | Advanced technical SEO & schema markup | Advanced technical SEO & schema markup | Enterprise-level technical SEO |
| Reporting and reviews | Monthly ranking & traffic report | Bi-weekly strategy reviews | Weekly reporting & war-room calls | Bi-weekly strategy calls with your team |
| Glarify allocation | Glarify access — 3 users (Worth KES 2500) | Glarify access — 10 users | Glarify access — unlimited users | Glarify access — 30 users |
Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.
Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.
Before you enquire
Candidate searches can be useful, but they should not overwhelm the employer enquiry route. Make the difference visible on the service and vacancy pages.
We do not imply that submitting a CV guarantees an interview or placement. Screening, candidate consent and recruitment decisions remain with your team.
An employer needs to know what the agency handles and how the engagement works. Broad claims about finding the best talent need a concrete process behind them.
Your team approves the process and terms. We preserve established commitments but do not borrow another agency's replacement guarantee or turnaround promise.
Employers evaluating a recruitment partner and candidates looking for a vacancy have different questions. We plan separate routes for each audience.
Application-system changes and candidate screening remain outside SEO scope unless separately agreed.
We start with your actual offering: employer briefs and separate candidate applications. The plan connects relevant searches to useful pages and your existing customer process.
| Example search | What the page needs to resolve |
|---|---|
| recruitment agencies in Nairobi | Employer hiring |
| HR outsourcing Kenya | Comparing services |
| accountant jobs Nairobi | Candidate searching |
The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.
The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.
Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.
We need a contact who understands your recruitment & hr services and can approve factual content.
We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.
We agree a baseline and distinguish completed work from observed results.
A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.
Related reading
For employers improving their own careers pages. Careers Pages SEO
Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.
Discuss your SEO briefThe free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.
Free technical scorecard