Careers Pages SEO · Kenya

Careers Pages SEO in Kenya.

Give candidates a clear route from discovering your organisation to finding a current role and applying. We improve your employer careers pages around the application system you already use.

For employers with regular hiring needs.

Employer vacancies and an accessible application journey.

Current vacanciesRole → application
Illustrative search journey — example queries, not measured demand or client results.

Your customers, your market

Where the search journey needs work

We plan the work around more direct, relevant applications. We review the current site before deciding what to change.

  • Job posts sit in PDFs or third-party systems search engines cannot read.
  • No information on culture, benefits or process.
  • Expired posts stay live and frustrate applicants.

Concrete deliverables

What we improve on your careers pages website

Your proposal identifies the pages, quantities, approvals and implementation work included.

01

Careers site structure

Department and location pages linked to roles.

02

Job posting data

JobPosting structured data and expiry rules.

03

Employer brand content

Benefits, culture and process pages.

04

Application path review

Fewer steps to apply on mobile.

From search to a next step

A sample journey for careers pages

A sample deliverable is a job posting template with required fields and structured data.

Current vacanciesRole → application
Illustrative search journey — example queries, not measured demand or client results.
  1. 01

    [company] careers

    Brand-aware candidates

  2. 02

    graduate trainee programme Kenya

    Early careers

  3. 03

    [company] interview process

    Preparing to apply

The page brief starts with employer vacancies and an accessible application journey. It identifies the information your customer needs and the facts your team must supply before publication.

Illustrative careers pages page brief
WorkstreamContent or website work
Careers site structureDepartment and location pages linked to roles.
Job posting dataJobPosting structured data and expiry rules.
Employer brand contentBenefits, culture and process pages.
Application path reviewFewer steps to apply on mobile.

The intended handoff is job reference and existing application destination. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.

Scope and responsibilities

Start with your website and priorities.

The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.

Request audit · KES 15,000 View packages

Working with your team

  • Agree the services, locations and customers you want to prioritise.
  • Provide approved product or service details and an owner for factual review.
  • Confirm who will implement website changes and respond to enquiries.
  • Agree deliverables, responsibilities, fees and schedule before implementation.

Content production, implementation and ongoing SEO are scoped separately from the audit.

Ongoing SEO packages

Compare prices and included work

Choose a starting scope, then discuss the pages, customers and services that matter to your business.

01

Starter Growth

Small businesses & startups

KES 25,000/month
  • Comprehensive SEO audit (Worth KES 15K)
  • Extensive Keyword research & strategy
  • On-page SEO optimization
  • Technical SEO fixes
  • 8 extensive articles (1,000+ words) Worth KES 30,000)
  • Monthly ranking & traffic report
  • Glarify access — 3 users (Worth KES 2500)
  • WordPress Publishing
Discuss Starter Growth
02Featured plan

Professional Authority

Growing companies in competitive markets

KES 50,000/month
  • Everything in Starter Growth
  • 15 extensive articles (1,500+ words)
  • Advanced technical SEO & schema markup
  • Landing page optimization
  • Detailed competitor intelligence
  • Bi-weekly strategy reviews
  • Glarify access — 10 users
Discuss Professional Authority
03

Market Leader

Established brands scaling aggressively

KES 80,000/month
  • Everything in Professional Authority
  • 40+ extensive articles per month
  • Multi-location / multi-market SEO
  • Dedicated strategist
  • Weekly reporting & war-room calls
  • Glarify access — unlimited users
Discuss Market Leader
04

Enterprise Dominance

National brands & large enterprises

KES 200,000+/month
  • Everything in Market Leader
  • 70 extensive articles (1,500+ words each)
  • Enterprise-level technical SEO
  • International SEO capabilities
  • Digital PR & media partnerships
  • Bi-weekly strategy calls with your team
  • White papers & thought leadership content
  • Custom API integrations & reporting
  • Quarterly business reviews
  • Glarify access — 30 users
Discuss Enterprise Dominance

Compare the current scope

These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.

Current package prices and inclusions
CompareStarter GrowthProfessional AuthorityMarket LeaderEnterprise Dominance
PriceKES 25,000 /monthKES 50,000 /monthKES 80,000 /monthKES 200,000+ /month
Best fitSmall businesses & startupsGrowing companies in competitive marketsEstablished brands scaling aggressivelyNational brands & large enterprises
Content allocation8 extensive articles (1,000+ words) Worth KES 30,000)15 extensive articles (1,500+ words)40+ extensive articles per month70 extensive articles (1,500+ words each)
Technical workTechnical SEO fixesAdvanced technical SEO & schema markupAdvanced technical SEO & schema markupEnterprise-level technical SEO
Reporting and reviewsMonthly ranking & traffic reportBi-weekly strategy reviewsWeekly reporting & war-room callsBi-weekly strategy calls with your team
Glarify allocationGlarify access — 3 users (Worth KES 2500)Glarify access — 10 usersGlarify access — unlimited usersGlarify access — 30 users

Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.

Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.

Before you enquire

Questions about careers pages SEO

What belongs on an employer's individual vacancy page?

Applicants need a current, specific role description and a working application route. The careers landing page introduces your organisation; each vacancy resolves the decision to apply.

  • State the role, workplace location, employment type and approved requirements.
  • Show the application deadline and any salary information the employer has approved.
  • Link to the existing applicant-tracking system or application process with the correct job reference.

Your hiring team approves the role and manages applications. We improve discoverability and usability; we do not screen candidates or promise them employment.

How should expired jobs and JobPosting structured data be handled?

A closed role must not continue to appear open on the website. We review the visible status, application link and structured data together.

  • Keep job dates and status aligned with the hiring team's records.
  • Remove or update JobPosting markup when the vacancy is no longer active.
  • Offer a clear route back to current vacancies when retaining an archive page.

Any job schema must describe the actual vacancy and follow Google's requirements. Eligibility for a search feature does not guarantee inclusion or replace the application system.

How should an employer's careers hub connect to current vacancies?

The hub introduces your organisation and makes current openings easy to find. Individual vacancy pages explain the role and connect to your existing application system.

  • Explain the service or role, location and requirements using approved information.
  • Keep vacancy status current and agree how closed roles are handled.
  • Send applicants and employers to the appropriate existing contact or application process.

Application-system changes and candidate screening remain outside SEO scope unless separately agreed.

What would a page plan for our careers pages website include?

We start with your actual offering: employer vacancies and an accessible application journey. The plan connects relevant searches to useful pages and your existing customer process.

Illustrative planning questions, not measured demand
Example searchWhat the page needs to resolve
[company] careersBrand-aware candidates
graduate trainee programme KenyaEarly careers
[company] interview processPreparing to apply
  1. Review careers site structure alongside the pages you already have.
  2. Check the handoff: job reference and existing application destination.
  3. Prioritise changes by commercial relevance, available facts and implementation effort.

The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.

What does the KES 15,000 audit include, and what is priced separately?

The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.

  • Technical health and the pages search engines can discover.
  • Search visibility, competing pages and gaps in your content.
  • The route from a relevant page to your existing enquiry, booking or purchase process.

Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.

What will you need from our team?

We need a contact who understands your careers pages services and can approve factual content.

  • Current product or service details and your priorities.
  • Approved images, source material and any relevant policies or disclosures.
  • An owner for content review, website implementation and follow-up on enquiries.

We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.

How will we measure whether the work is helping?

We agree a baseline and distinguish completed work from observed results.

  1. Record the pages and technical changes delivered.
  2. Monitor relevant search visibility and visits using the tools available to your business.
  3. Compare enquiries, bookings or purchases with your records where tracking allows.

A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.

Related reading

Explore the work in more detail

SEO services and scope Technical SEO foundations Measuring content performance Existing case studies

For agencies recruiting on behalf of employers. Recruitment & HR SEO

Tell us what your business needs.

Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.

Discuss your SEO brief

Want a technical check first?

The free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.

Free technical scorecard