Careers site structure
Department and location pages linked to roles.
Careers Pages SEO · Kenya
Give candidates a clear route from discovering your organisation to finding a current role and applying. We improve your employer careers pages around the application system you already use.
For employers with regular hiring needs.
Employer vacancies and an accessible application journey.
Your customers, your market
We plan the work around more direct, relevant applications. We review the current site before deciding what to change.
Concrete deliverables
Your proposal identifies the pages, quantities, approvals and implementation work included.
Department and location pages linked to roles.
JobPosting structured data and expiry rules.
Benefits, culture and process pages.
Fewer steps to apply on mobile.
From search to a next step
A sample deliverable is a job posting template with required fields and structured data.
Brand-aware candidates
Early careers
Preparing to apply
The page brief starts with employer vacancies and an accessible application journey. It identifies the information your customer needs and the facts your team must supply before publication.
| Workstream | Content or website work |
|---|---|
| Careers site structure | Department and location pages linked to roles. |
| Job posting data | JobPosting structured data and expiry rules. |
| Employer brand content | Benefits, culture and process pages. |
| Application path review | Fewer steps to apply on mobile. |
The intended handoff is job reference and existing application destination. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.
Scope and responsibilities
The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.
Request audit · KES 15,000 View packagesContent production, implementation and ongoing SEO are scoped separately from the audit.
Ongoing SEO packages
Choose a starting scope, then discuss the pages, customers and services that matter to your business.
Small businesses & startups
Growing companies in competitive markets
Established brands scaling aggressively
National brands & large enterprises
These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.
| Compare | Starter Growth | Professional Authority | Market Leader | Enterprise Dominance |
|---|---|---|---|---|
| Price | KES 25,000 /month | KES 50,000 /month | KES 80,000 /month | KES 200,000+ /month |
| Best fit | Small businesses & startups | Growing companies in competitive markets | Established brands scaling aggressively | National brands & large enterprises |
| Content allocation | 8 extensive articles (1,000+ words) Worth KES 30,000) | 15 extensive articles (1,500+ words) | 40+ extensive articles per month | 70 extensive articles (1,500+ words each) |
| Technical work | Technical SEO fixes | Advanced technical SEO & schema markup | Advanced technical SEO & schema markup | Enterprise-level technical SEO |
| Reporting and reviews | Monthly ranking & traffic report | Bi-weekly strategy reviews | Weekly reporting & war-room calls | Bi-weekly strategy calls with your team |
| Glarify allocation | Glarify access — 3 users (Worth KES 2500) | Glarify access — 10 users | Glarify access — unlimited users | Glarify access — 30 users |
Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.
Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.
Before you enquire
Applicants need a current, specific role description and a working application route. The careers landing page introduces your organisation; each vacancy resolves the decision to apply.
Your hiring team approves the role and manages applications. We improve discoverability and usability; we do not screen candidates or promise them employment.
A closed role must not continue to appear open on the website. We review the visible status, application link and structured data together.
Any job schema must describe the actual vacancy and follow Google's requirements. Eligibility for a search feature does not guarantee inclusion or replace the application system.
The hub introduces your organisation and makes current openings easy to find. Individual vacancy pages explain the role and connect to your existing application system.
Application-system changes and candidate screening remain outside SEO scope unless separately agreed.
We start with your actual offering: employer vacancies and an accessible application journey. The plan connects relevant searches to useful pages and your existing customer process.
| Example search | What the page needs to resolve |
|---|---|
| [company] careers | Brand-aware candidates |
| graduate trainee programme Kenya | Early careers |
| [company] interview process | Preparing to apply |
The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.
The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.
Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.
We need a contact who understands your careers pages services and can approve factual content.
We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.
We agree a baseline and distinguish completed work from observed results.
A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.
Related reading
For agencies recruiting on behalf of employers. Recruitment & HR SEO
Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.
Discuss your SEO briefThe free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.
Free technical scorecard