Route and service pages
Pages for key routes, ports and cargo types.
Logistics & Transport SEO · Kenya
Logistics & Transport SEO in Kenya.
Importers and shippers search by route, service and port. We build pages that show what you handle and make quoting simple.
For freight forwarders, clearing agents, couriers and transporters.
Shipment requirements and a quote-ready brief.
Your customers, your market
Where the search journey needs work
We plan the work around more qualified quote requests. We review the current site before deciding what to change.
- Service pages do not mention routes, ports or cargo types.
- Buyers need to see licences and reliability quickly.
- Quote forms ask too little or far too much.
Concrete deliverables
What we improve on your logistics & transport website
Your proposal identifies the pages, quantities, approvals and implementation work included.
Trust information
Licences, memberships and process explained.
Quote form review
Fields that capture cargo, route and timing.
Import guides
Practical content on documents and duties, kept current.
From search to a next step
A sample journey for logistics & transport
A sample deliverable is a route page outline with transit expectations, documents and a quote form.
- 01
clearing and forwarding Mombasa
Finding agents
- 02
shipping from China to Kenya cost
Estimating costs
- 03
cargo transport Nairobi to Kampala
Route-specific need
The page brief starts with shipment requirements and a quote-ready brief. It identifies the information your customer needs and the facts your team must supply before publication.
| Workstream | Content or website work |
|---|---|
| Route and service pages | Pages for key routes, ports and cargo types. |
| Trust information | Licences, memberships and process explained. |
| Quote form review | Fields that capture cargo, route and timing. |
| Import guides | Practical content on documents and duties, kept current. |
The intended handoff is route, shipment type and quote enquiry. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.
Scope and responsibilities
Start with your website and priorities.
The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.
Request audit · KES 15,000 View packagesWorking with your team
- Agree the services, locations and customers you want to prioritise.
- Provide approved product or service details and an owner for factual review.
- Confirm who will implement website changes and respond to enquiries.
- Agree deliverables, responsibilities, fees and schedule before implementation.
Content production, implementation and ongoing SEO are scoped separately from the audit.
Ongoing SEO packages
Compare prices and included work
Choose a starting scope, then discuss the pages, customers and services that matter to your business.
01
Starter Growth
Small businesses & startups
KES 25,000/month
- Comprehensive SEO audit (Worth KES 15K)
- Extensive Keyword research & strategy
- On-page SEO optimization
- Technical SEO fixes
- 8 extensive articles (1,000+ words) Worth KES 30,000)
- Monthly ranking & traffic report
- Glarify access — 3 users (Worth KES 2500)
- WordPress Publishing
02Featured plan
Professional Authority
Growing companies in competitive markets
KES 50,000/month
- Everything in Starter Growth
- 15 extensive articles (1,500+ words)
- Advanced technical SEO & schema markup
- Landing page optimization
- Detailed competitor intelligence
- Bi-weekly strategy reviews
- Glarify access — 10 users
03
Market Leader
Established brands scaling aggressively
KES 80,000/month
- Everything in Professional Authority
- 40+ extensive articles per month
- Multi-location / multi-market SEO
- Dedicated strategist
- Weekly reporting & war-room calls
- Glarify access — unlimited users
04
Enterprise Dominance
National brands & large enterprises
KES 200,000+/month
- Everything in Market Leader
- 70 extensive articles (1,500+ words each)
- Enterprise-level technical SEO
- International SEO capabilities
- Digital PR & media partnerships
- Bi-weekly strategy calls with your team
- White papers & thought leadership content
- Custom API integrations & reporting
- Quarterly business reviews
- Glarify access — 30 users
Compare the current scope
These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.
| Compare | Starter Growth | Professional Authority | Market Leader | Enterprise Dominance |
|---|---|---|---|---|
| Price | KES 25,000 /month | KES 50,000 /month | KES 80,000 /month | KES 200,000+ /month |
| Best fit | Small businesses & startups | Growing companies in competitive markets | Established brands scaling aggressively | National brands & large enterprises |
| Content allocation | 8 extensive articles (1,000+ words) Worth KES 30,000) | 15 extensive articles (1,500+ words) | 40+ extensive articles per month | 70 extensive articles (1,500+ words each) |
| Technical work | Technical SEO fixes | Advanced technical SEO & schema markup | Advanced technical SEO & schema markup | Enterprise-level technical SEO |
| Reporting and reviews | Monthly ranking & traffic report | Bi-weekly strategy reviews | Weekly reporting & war-room calls | Bi-weekly strategy calls with your team |
| Glarify allocation | Glarify access — 3 users (Worth KES 2500) | Glarify access — 10 users | Glarify access — unlimited users | Glarify access — 30 users |
Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.
Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.
Before you enquire
Questions about logistics & transport SEO
What should a clearing and forwarding page include?
A shipper needs to understand the service, route and information required for a useful quotation. A broad claim about moving any cargo anywhere leaves too much unresolved.
- Explain the modes, ports or borders and cargo types you actually handle.
- Identify the documents your team asks for at the enquiry stage.
- Distinguish clearance, transport, storage and other separately priced services.
Your operations team approves current process information. We do not guarantee customs decisions, clearance times or freight rates.
Should we build pages for individual routes and destinations?
A route page is useful when you provide a distinct service and can explain it accurately. Creating every origin-destination combination can produce empty pages.
- Prioritise routes your team regularly serves.
- Explain service modes, collection arrangements and quote requirements.
- Link route pages to the relevant service and quote contact.
We agree a manageable route plan and maintenance responsibility. Shipment tracking or transport-management integrations require a separate scope.
What would a page plan for our logistics & transport website include?
We start with your actual offering: shipment requirements and a quote-ready brief. The plan connects relevant searches to useful pages and your existing customer process.
| Example search | What the page needs to resolve |
|---|---|
| clearing and forwarding Mombasa | Finding agents |
| shipping from China to Kenya cost | Estimating costs |
| cargo transport Nairobi to Kampala | Route-specific need |
- Review route and service pages alongside the pages you already have.
- Check the handoff: route, shipment type and quote enquiry.
- Prioritise changes by commercial relevance, available facts and implementation effort.
The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.
What does the KES 15,000 audit include, and what is priced separately?
The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.
- Technical health and the pages search engines can discover.
- Search visibility, competing pages and gaps in your content.
- The route from a relevant page to your existing enquiry, booking or purchase process.
Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.
What will you need from our team?
We need a contact who understands your logistics & transport services and can approve factual content.
- Current product or service details and your priorities.
- Approved images, source material and any relevant policies or disclosures.
- An owner for content review, website implementation and follow-up on enquiries.
We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.
How will we measure whether the work is helping?
We agree a baseline and distinguish completed work from observed results.
- Record the pages and technical changes delivered.
- Monitor relevant search visibility and visits using the tools available to your business.
- Compare enquiries, bookings or purchases with your records where tracking allows.
A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.
Related reading
Explore the work in more detail
SEO services and scope Technical SEO foundations Measuring content performance Existing case studies
For household and office moving companies. Moving Companies SEO
Tell us what your business needs.
Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.
Discuss your SEO briefWant a technical check first?
The free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.
Free technical scorecard