Fashion & Apparel SEO in Kenya.

A shopper needs information that helps them select a size and understand the garment. Clear fit guidance can be more useful than repeated lifestyle phrases.

• Publish approved measurements or a relevant size guide.
• Describe material, care and available colours or sizes accurately.
• Explain delivery and returns terms before checkout.

Your team supplies product measurements and policies. We do not invent fabric composition, origin or a fit guarantee.

It depends on whether the collection remains useful after the season. Stable categories can help shoppers; expired campaign pages need a maintenance decision.

• Keep core categories aligned with the range you actually sell.
• Update seasonal availability and remove expired promotional wording.
• Link style guides to current alternatives when items sell out.

We agree category and campaign-page rules with your team. Creating a new page for every colour or phrase can make the catalogue harder to maintain.

We compare the searches you want to serve with your current stock and site structure. Category pages help people compare a range; product pages answer questions about one item.

The priorities depend on inventory, search opportunities and implementation effort. We do not create empty categories just to target keywords.

We start with your actual offering: fit, variants and delivery decisions. The plan connects relevant searches to useful pages and your existing customer process.

1. Review collection pages alongside the pages you already have.
2. Check the handoff: item, size and existing checkout.
3. Prioritise changes by commercial relevance, available facts and implementation effort.

The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.

The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.

• Technical health and the pages search engines can discover.
• Search visibility, competing pages and gaps in your content.
• The route from a relevant page to your existing enquiry, booking or purchase process.

Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.

We need a contact who understands your fashion & apparel services and can approve factual content.

• Current product or service details and your priorities.
• Approved images, source material and any relevant policies or disclosures.
• An owner for content review, website implementation and follow-up on enquiries.

We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.

We agree a baseline and distinguish completed work from observed results.

1. Record the pages and technical changes delivered.
2. Monitor relevant search visibility and visits using the tools available to your business.
3. Compare enquiries, bookings or purchases with your records where tracking allows.

A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.