Department and service pages
One page per service with what to expect and how to book.
Healthcare & Medical SEO · Kenya
Patients search symptoms, services and locations. We build accurate, reviewed pages so your facility is a trustworthy option when it matters.
For hospitals, clinics, laboratories and specialist practices.
Service information and an appropriate appointment route.
Your customers, your market
We plan the work around more appointment requests and calls to the right department. We review the current site before deciding what to change.
Concrete deliverables
Your proposal identifies the pages, quantities, approvals and implementation work included.
One page per service with what to expect and how to book.
Qualifications and specialties presented clearly.
Named reviewers and review dates on health content.
Google Business Profiles for each facility.
From search to a next step
A sample deliverable is a department page outline with services, clinicians, insurance information and booking steps.
Finding a specialist
Comparing services
Checking access
The page brief starts with service information and an appropriate appointment route. It identifies the information your customer needs and the facts your team must supply before publication.
| Workstream | Content or website work |
|---|---|
| Department and service pages | One page per service with what to expect and how to book. |
| Clinician profiles | Qualifications and specialties presented clearly. |
| Clinical review workflow | Named reviewers and review dates on health content. |
| Location visibility | Google Business Profiles for each facility. |
The intended handoff is service, facility and appointment request. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.
Scope and responsibilities
The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.
Request audit · KES 15,000 View packagesContent production, implementation and ongoing SEO are scoped separately from the audit.
Ongoing SEO packages
Choose a starting scope, then discuss the pages, customers and services that matter to your business.
Small businesses & startups
Growing companies in competitive markets
Established brands scaling aggressively
National brands & large enterprises
These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.
| Compare | Starter Growth | Professional Authority | Market Leader | Enterprise Dominance |
|---|---|---|---|---|
| Price | KES 25,000 /month | KES 50,000 /month | KES 80,000 /month | KES 200,000+ /month |
| Best fit | Small businesses & startups | Growing companies in competitive markets | Established brands scaling aggressively | National brands & large enterprises |
| Content allocation | 8 extensive articles (1,000+ words) Worth KES 30,000) | 15 extensive articles (1,500+ words) | 40+ extensive articles per month | 70 extensive articles (1,500+ words each) |
| Technical work | Technical SEO fixes | Advanced technical SEO & schema markup | Advanced technical SEO & schema markup | Enterprise-level technical SEO |
| Reporting and reviews | Monthly ranking & traffic report | Bi-weekly strategy reviews | Weekly reporting & war-room calls | Bi-weekly strategy calls with your team |
| Glarify allocation | Glarify access — 3 users (Worth KES 2500) | Glarify access — 10 users | Glarify access — unlimited users | Glarify access — 30 users |
Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.
Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.
Before you enquire
A specialty deserves a page when patients need distinct information about the service and where it is available. A short list of specialty names does little to answer those questions.
We organise and edit the information; your clinical reviewer approves medical explanations. SEO content should not diagnose a visitor or promise treatment outcomes.
Urgent-care information needs clear operational facts. A general contact form should not imply that it is monitored as an emergency service.
Your clinical and operations teams approve the wording and contact routes. New triage or patient-record integrations are outside SEO scope unless separately agreed.
A treatment or service page should help someone understand the service and decide whether to contact your team.
Your clinical reviewer approves medical explanations. We organise the information and improve the page structure; we do not invent clinical outcomes or replace professional advice.
We start with your actual offering: service information and an appropriate appointment route. The plan connects relevant searches to useful pages and your existing customer process.
| Example search | What the page needs to resolve |
|---|---|
| paediatrician near Westlands | Finding a specialist |
| MRI scan cost Nairobi | Comparing services |
| [hospital] accepts NHIF/SHA | Checking access |
The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.
The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.
Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.
We need a contact who understands your healthcare & medical services and can approve factual content.
We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.
We agree a baseline and distinguish completed work from observed results.
A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.
Related reading
For dental practices with treatment-led booking journeys. Dental Clinics SEO
Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.
Discuss your SEO briefThe free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.
Free technical scorecard