Healthcare & Medical SEO · Kenya

Healthcare & Medical SEO in Kenya.

Patients search symptoms, services and locations. We build accurate, reviewed pages so your facility is a trustworthy option when it matters.

For hospitals, clinics, laboratories and specialist practices.

Service information and an appropriate appointment route.

Healthcare & MedicalDepartment and service pagesClinician profilesClinical review workflow
Illustrative search journey — example queries, not measured demand or client results.

Your customers, your market

Where the search journey needs work

We plan the work around more appointment requests and calls to the right department. We review the current site before deciding what to change.

  • Health content must be accurate and reviewed by qualified clinicians.
  • Departments and specialists are hidden behind generic service lists.
  • Insurance accepted, location and hours are hard to find.

Concrete deliverables

What we improve on your healthcare & medical website

Your proposal identifies the pages, quantities, approvals and implementation work included.

01

Department and service pages

One page per service with what to expect and how to book.

02

Clinician profiles

Qualifications and specialties presented clearly.

03

Clinical review workflow

Named reviewers and review dates on health content.

04

Location visibility

Google Business Profiles for each facility.

From search to a next step

A sample journey for healthcare & medical

A sample deliverable is a department page outline with services, clinicians, insurance information and booking steps.

Healthcare & MedicalDepartment and service pagesClinician profilesClinical review workflow
Illustrative search journey — example queries, not measured demand or client results.
  1. 01

    paediatrician near Westlands

    Finding a specialist

  2. 02

    MRI scan cost Nairobi

    Comparing services

  3. 03

    [hospital] accepts NHIF/SHA

    Checking access

The page brief starts with service information and an appropriate appointment route. It identifies the information your customer needs and the facts your team must supply before publication.

Illustrative healthcare & medical page brief
WorkstreamContent or website work
Department and service pagesOne page per service with what to expect and how to book.
Clinician profilesQualifications and specialties presented clearly.
Clinical review workflowNamed reviewers and review dates on health content.
Location visibilityGoogle Business Profiles for each facility.

The intended handoff is service, facility and appointment request. We check the relevant link, form or existing system so the visitor's selected service is clear. This is a sample plan; the proposal confirms which pages, content and implementation work are included.

Scope and responsibilities

Start with your website and priorities.

The comprehensive SEO audit costs KES 15,000. We review technical health, search visibility, content gaps, competing pages and the enquiry journey, then prepare a prioritised action plan.

Request audit · KES 15,000 View packages

Working with your team

  • Agree the services, locations and customers you want to prioritise.
  • Provide approved product or service details and an owner for factual review.
  • Your qualified reviewer approves factual claims, sources and disclosures.
  • Agree deliverables, responsibilities, fees and schedule before implementation.

Content production, implementation and ongoing SEO are scoped separately from the audit.

Ongoing SEO packages

Compare prices and included work

Choose a starting scope, then discuss the pages, customers and services that matter to your business.

01

Starter Growth

Small businesses & startups

KES 25,000/month
  • Comprehensive SEO audit (Worth KES 15K)
  • Extensive Keyword research & strategy
  • On-page SEO optimization
  • Technical SEO fixes
  • 8 extensive articles (1,000+ words) Worth KES 30,000)
  • Monthly ranking & traffic report
  • Glarify access — 3 users (Worth KES 2500)
  • WordPress Publishing
Discuss Starter Growth
02Featured plan

Professional Authority

Growing companies in competitive markets

KES 50,000/month
  • Everything in Starter Growth
  • 15 extensive articles (1,500+ words)
  • Advanced technical SEO & schema markup
  • Landing page optimization
  • Detailed competitor intelligence
  • Bi-weekly strategy reviews
  • Glarify access — 10 users
Discuss Professional Authority
03

Market Leader

Established brands scaling aggressively

KES 80,000/month
  • Everything in Professional Authority
  • 40+ extensive articles per month
  • Multi-location / multi-market SEO
  • Dedicated strategist
  • Weekly reporting & war-room calls
  • Glarify access — unlimited users
Discuss Market Leader
04

Enterprise Dominance

National brands & large enterprises

KES 200,000+/month
  • Everything in Market Leader
  • 70 extensive articles (1,500+ words each)
  • Enterprise-level technical SEO
  • International SEO capabilities
  • Digital PR & media partnerships
  • Bi-weekly strategy calls with your team
  • White papers & thought leadership content
  • Custom API integrations & reporting
  • Quarterly business reviews
  • Glarify access — 30 users
Discuss Enterprise Dominance

Compare the current scope

These details come from the same catalogue as the cards above. Specific allocations listed on a selected plan take precedence over inherited inclusions; confirm any unclear item before starting.

Current package prices and inclusions
CompareStarter GrowthProfessional AuthorityMarket LeaderEnterprise Dominance
PriceKES 25,000 /monthKES 50,000 /monthKES 80,000 /monthKES 200,000+ /month
Best fitSmall businesses & startupsGrowing companies in competitive marketsEstablished brands scaling aggressivelyNational brands & large enterprises
Content allocation8 extensive articles (1,000+ words) Worth KES 30,000)15 extensive articles (1,500+ words)40+ extensive articles per month70 extensive articles (1,500+ words each)
Technical workTechnical SEO fixesAdvanced technical SEO & schema markupAdvanced technical SEO & schema markupEnterprise-level technical SEO
Reporting and reviewsMonthly ranking & traffic reportBi-weekly strategy reviewsWeekly reporting & war-room callsBi-weekly strategy calls with your team
Glarify allocationGlarify access — 3 users (Worth KES 2500)Glarify access — 10 usersGlarify access — unlimited usersGlarify access — 30 users

Confirm platform access, factual approvals and publishing ownership before work begins. Development, specialist review or additional production outside the listed plan requires a separate agreed scope.

Package inclusions apply to the selected plan. We confirm sector-specific priorities and responsibilities before work starts. The standalone audit is a separate offering.

Before you enquire

Questions about healthcare & medical SEO

Should each medical specialty have its own page?

A specialty deserves a page when patients need distinct information about the service and where it is available. A short list of specialty names does little to answer those questions.

  • Explain the service using clinician-approved language.
  • Identify relevant practitioners, facility location and appointment arrangements.
  • Include preparation and referral requirements where your team approves them.

We organise and edit the information; your clinical reviewer approves medical explanations. SEO content should not diagnose a visitor or promise treatment outcomes.

How should urgent enquiries be handled on our website?

Urgent-care information needs clear operational facts. A general contact form should not imply that it is monitored as an emergency service.

  • State emergency availability only where the facility actually provides it.
  • Make the correct emergency or reception contact visible.
  • Keep routine appointments, test enquiries and emergency instructions clearly distinguished.

Your clinical and operations teams approve the wording and contact routes. New triage or patient-record integrations are outside SEO scope unless separately agreed.

What should a patient find before requesting an appointment?

A treatment or service page should help someone understand the service and decide whether to contact your team.

  • Which conditions or needs the service addresses, using information approved by your clinician.
  • Who provides the care, where it is available and how an appointment is requested.
  • Preparation, consultation steps and pricing information your team is comfortable publishing.

Your clinical reviewer approves medical explanations. We organise the information and improve the page structure; we do not invent clinical outcomes or replace professional advice.

What would a page plan for our healthcare & medical website include?

We start with your actual offering: service information and an appropriate appointment route. The plan connects relevant searches to useful pages and your existing customer process.

Illustrative planning questions, not measured demand
Example searchWhat the page needs to resolve
paediatrician near WestlandsFinding a specialist
MRI scan cost NairobiComparing services
[hospital] accepts NHIF/SHAChecking access
  1. Review department and service pages alongside the pages you already have.
  2. Check the handoff: service, facility and appointment request.
  3. Prioritise changes by commercial relevance, available facts and implementation effort.

The resulting brief identifies the pages to improve, create or combine, with quantities, approvals and responsibilities agreed before implementation.

What does the KES 15,000 audit include, and what is priced separately?

The paid audit reviews your current site and provides a prioritised action plan. We confirm the scope before work begins.

  • Technical health and the pages search engines can discover.
  • Search visibility, competing pages and gaps in your content.
  • The route from a relevant page to your existing enquiry, booking or purchase process.

Content production, development and ongoing SEO are scoped separately. The package cards show current plan prices and inclusions. The free scorecard is a separate self-service check of one page.

What will you need from our team?

We need a contact who understands your healthcare & medical services and can approve factual content.

  • Current product or service details and your priorities.
  • Approved images, source material and any relevant policies or disclosures.
  • An owner for content review, website implementation and follow-up on enquiries.

We agree access and responsibilities after scope approval. Do not send passwords through the enquiry form.

How will we measure whether the work is helping?

We agree a baseline and distinguish completed work from observed results.

  1. Record the pages and technical changes delivered.
  2. Monitor relevant search visibility and visits using the tools available to your business.
  3. Compare enquiries, bookings or purchases with your records where tracking allows.

A click on a contact button is different from a submitted enquiry or a customer. We do not guarantee rankings, enquiries or rich results.

Related reading

Explore the work in more detail

SEO services and scope Technical SEO foundations Measuring content performance Existing case studies

For dental practices with treatment-led booking journeys. Dental Clinics SEO

Tell us what your business needs.

Share your website and priorities. We reply within one working day to discuss the scope and whether an audit is the right starting point.

Discuss your SEO brief

Want a technical check first?

The free scorecard is a self-service check of one page. The KES 15,000 audit provides a broader review and prioritised recommendations.

Free technical scorecard